Welcome to Your Next Level of Leadership

Hi, I’m Whitney Faires — internationally recognized leadership advisor, keynote speaker, and executive coach. I help leaders define their leadership identity, amplify their influence, and move from managing results to inspiring them, transforming potential into performance and becoming the leader others want to follow.

“After attending a leadership program, 81% reported feeling more capable of facing workplace challenges, while 86% saw significant improvements in their overall leadership effectiveness.”

Source: Center for Creative Leadership

Leadership isn’t a title, it’s a capability we build and strengthen.

Mastery comes from two things: applying the right strategies and doing the inner work to understand who you are and how you lead.

Too many leaders focus on management over influence—driving results without defining who they are as a leader. They may still succeed, but they work harder for lesser impact and leave untapped potential on the table. My mission is to develop inspiring, influential leaders people want to follow—and to embed leadership capability at every level of an organization.

Leadership isn’t a finish line. It’s a continual evolution into the most powerful version of yourself.

Let’s get to work!

My Story

My passion for leadership started in fourth grade. I went to a volleyball camp with a friend and not only fell in love with the sport, but I met a coach who completely changed my life.

At the end of the week, he approached my mom and said he wanted to train me as he believed I could become a great player. I was nine years old and couldn’t understand what he possibly saw in me. I wasn’t the best on the court, but I knew one thing: I wanted to play for someone who believed in me and was invested in my future.

That moment began a 13-year journey that led to a Division I scholarship at the University of Virginia. But it wasn’t the championships or trophies that shaped me most. It was that coach. Over 34 years, he won 21 state titles, seven undefeated seasons, and maintained a 92.7% winning percentage. But what set him apart wasn’t the record, it was his ability to lead.

He created a vision that inspired us to push for greatness and earned our trust by knowing us as people, not just players. He took a team of high achievers and turned us into a cohesive, selfless, unstoppable unit.

Truly influential leaders create a feeling.

They’re compelling. People listen when they speak, lean on them in moments that matter, and pull them into challenges because they know that leader will make them better.

That was my first glimpse of true leadership, the kind that inspires commitment, not just performance. He became the model for the leader I aspired to be.

Fast forward nineteen years, and I was leading my first team. I imagined leading with the same impact my coach once had on me, but quickly realized leadership wasn’t that simple. You don’t become influential just because you have “Manager” in your title.

By all external measures, I was successful, but I wasn’t a leader I would have wanted to work for. Coming from a strong sales background, I led through KPIs and intensity. My intentions were good and my effort relentless, but something was missing.

Like many first-time leaders, I defaulted to micromanagement—jumping in when my people struggled. It wasn’t who I wanted to be.

That was the start of my real leadership journey, the shift from managing results to developing people. I studied great leaders, attended development programs, and applied everything I learned. However, the biggest transformation came when I realized leadership isn’t just about skill. Yes, skills matter, but they’re only half the equation.

Leadership is about who we are. It’s being grounded in our identity, intentional in how we show up, and measured in how we lead. Once I defined who I wanted to be as a leader and set the standards I would hold myself to, everything changed.

I focused on what mattered most—my people. I learned how to flex my style to bring out the best in each person, deliver value in every interaction, and coach my team to higher levels of performance. As a result, the team was more engaged, more accountable, and deeply committed to our mission. We hit goals that once felt out of reach, and when we faced setbacks, we rallied to come back stronger.

I learned that leadership has nothing to do with titles. It’s about becoming the kind of leader others want to follow.

While management skills are essential, you’ll always leave potential on the table if you’re driven only by goals and metrics. When you shift from managing outcomes to inspiring them—and invest in your people, believe in them, and bring out their best, you unlock extraordinary results and build teams that want to win together.

That realization has guided my work ever since. Today, I help leaders at every level make that same shift, to lead with confidence, elevate their teams, and multiply their impact.

10 Things You Don’t Know About Me!

01

When I was 6, my family and I were robbed at gunpoint in broad daylight in New York City. Because of this, we met the mayor and sat in the front row at a Yankees game.

02

My husband, daughter, and I filmed a baby monitor commercial. What I learned is that I’m not winning an Oscar anytime soon.

03

I start almost EVERY day with a hard workout. There is no limit to how early I will wake up to make that happen.

04

I have no sense of direction, and I still get lost in the city I’ve lived in for 10+ years!

05

The feeling I miss the most is making a huge play on the volleyball court in a critical match. You cannot replicate the emotions you experience the instant you and your teammates celebrate together!

06

I pivoted my career from sales leadership, to launching a leasing business, and then to organization development (all at the same company). I love learning and diving headfirst into big challenges!

07

My most important goal in life is raising my kids to be kind, confident, loving people that chase their dreams and leave the world a better place.

08

I set four NCAA Division 1 college volleyball records.

09

Learning to embrace my weaknesses and the things I don’t love about myself has been incredibly empowering.

10

For years, my favorite band was The Lumineers, but thanks to my kids, I’m now a full-blown Swiftie. She’s the GOAT!

my formal bio

With two decades of leadership experience in the healthcare and medical device industry, Whitney Faires has built a reputation for transforming leaders, scaling teams, and driving lasting organizational performance.

As the Founder of Whitney Faires Advisory & Speaking, she partners with executives and organizations to build leaders people want to follow, elevate team performance, and create leadership cultures that sustain growth.

Throughout her career, Whitney held numerous corporate leadership roles. She launched three new functions, built and led high-performing teams in sales, finance, and organizational development, and advised hundreds of leaders across Fortune 500 companies and growing organizations. Known for aligning strategy, people, and performance, she became a trusted advisor to executives navigating growth and change. These experiences shaped her proven approach to transforming leadership capability—from the C-suite to emerging leaders—helping organizations strengthen influence, drive engagement, and achieve sustainable results.

A Professional Certified Coach (PCC) through the International Coaching Federation, Whitney’s expertise is grounded in practice and precision. She holds certifications in 360 Assessments and Ken Blanchard Situational Leadership, blending behavioral science and business strategy to accelerate performance.

Whitney’s achievements reflect her relentless drive and commitment to excellence. She was named Lumenis Aesthetic Rookie of the Year (2007) and a two-time Over Quota Club winner (2006–2007). At Intuitive, she earned the 2017 Commercial Operations Person of the Year Award and the Presidential Grit Award (2021) for exceptional enterprise impact and perseverance.

A former record-setting Division I athlete, Whitney graduated from the University of Virginia’s McIntire School of Commerce. She received the Louis A. Onesty Memorial Scholar-Athlete Award and the Craig Fielder Memorial Award for leadership and academic excellence. Whitney set four NCAA records, was a three-time team captain, two-time MVP, and earned NCAA All-American and First-Team All-ACC honors.

Beyond her professional and athletic accomplishments, Whitney is a dedicated wife and mother who values creating meaningful impact while staying grounded in what matters most. Her work continues to empower leaders worldwide to lead with confidence, inspire results, and transform organizations.

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